Ep 59: Why Your Funnel Isn't Broken (And What Actually Is) with Jenn Green
What if the life you’re living right now… just isn’t the one you want anymore?
And what if you were actually allowed to change it?
Not slowly.
Not someday.
But now.
In this episode, I’m joined by Jenn Green, and what started as a conversation about business and funnels quickly turned into something much bigger.
We talk about moving countries, redefining stability, slowing down in a world that rewards speed, and what it actually looks like to build a business that supports your life, not the other way around.
This one is equal parts tactical and deeply personal.
What You’ll Hear in This Episode
What it really looks like to move your family to another country
How to make big life decisions without needing certainty
Why you’re allowed to change your mind (at any stage of life)
The difference between fast growth and sustainable growth
How funnels actually work (and why most people misunderstand them)
Why marketing takes longer than you want it to
The role of slow content (SEO, blogs, Pinterest) in 2026
How to stop over-automating your business
Why service providers don’t need to follow digital product strategies
The connection between burnout, boredom, and business decisions
You’re Allowed to Change Your Mind
One of the most powerful moments in this conversation is simple:
You are allowed to change your mind.
Jenn shares how she and her family made a major move from Canada to Mexico, not because it was perfectly planned, but because it felt right.
And more importantly…
Because they knew they could always change it again.
That mindset removes so much pressure.
You don’t need a forever decision.
You just need a next step.
Building a Life First, Then a Business
This conversation flips the script on how most people approach business.
Instead of asking:
How do I grow my business?
The question becomes:
What kind of life do I want… and how does my business support that?
For Jenn, that meant:
Living somewhere warm
Slowing down the pace of life
Creating a different experience for her child
Designing a business that fits into that lifestyle
And that shift changes everything.
The Truth About Funnels (That Most People Miss)
Let’s clear something up.
Funnels are not broken.
But most people are using them wrong.
A funnel is not just a sales page.
It’s not just an email sequence.
It’s not just a lead magnet.
Everything is a funnel.
From the first touchpoint to the final sale, it’s all connected.
And when something isn’t converting, it’s not always the offer.
It might be:
Not enough traffic
Weak messaging
A disconnect between steps
Or simply not enough time
Marketing Is Slower Than You Want It to Be
This is the part most people don’t want to hear.
Marketing takes time.
Whether it’s:
Pinterest
SEO
Blogging
Email marketing
Social content
None of it is instant.
And chasing fast results (viral content, quick wins, hacks) often leads to unstable growth.
Instead, we’re seeing a shift back to:
Long-form content
Search-based discovery
Evergreen strategies
The “slow” stuff that actually compounds.
Fast Content vs Slow Content
One of the most practical distinctions in this episode:
Not all content should be created the same way.
If it disappears quickly → create it quickly
If it lasts a long time → take your time
That means:
Threads, stories, short posts → fast
Blogs, SEO, Pinterest → intentional and strategic
Understanding this alone can save you hours of wasted effort.
Stop Over-Automating Your Business
Automation has its place.
But most people have taken it too far.
When everything is automated:
You lose connection
You miss nuance
Your audience feels it
And your conversions drop.
Especially as a service provider, your strength is connection.
You don’t need to remove that.
You need to lean into it.
The Burnout No One Talks About
Here’s a perspective shift that hit hard.
Sometimes burnout isn’t just from doing too much.
It’s from doing the wrong things.
Or from trying to solve life problems inside your business.
Jenn shares how constantly creating new offers can actually be a form of avoidance.
A way to chase excitement instead of building stability.
And sometimes the solution isn’t a new offer.
It’s a new hobby.
A slower pace.
A different way of working.
The Power of Slow
This theme runs through the entire episode.
Slower decisions
Slower marketing
Slower living
Not because you’re falling behind.
But because you’re choosing sustainability.
From business strategy to personal habits, slowing down creates:
Better decisions
More clarity
Less burnout
More enjoyment
Your Takeaway
You don’t need to do more.
You need to do what actually matters.
And sometimes…
That means slowing down enough to see it clearly.
Chapters
00:00 – Moving to Mexico and lifestyle changes
05:00 – Letting go of “what you thought your life would be”
10:00 – Community, family, and big decisions
15:00 – Slowing down and adjusting to a new pace
20:00 – Funnels explained simply
25:00 – Why marketing takes time
30:00 – Fast content vs slow content
35:00 – The problem with over-automation
40:00 – Burnout, boredom, and business decisions
45:00 – Building a business that supports your life
About the Guest
Jenn Green is a funnel strategist who helps business owners understand what’s actually working (and what’s not) inside their marketing. She focuses on simplifying funnels, improving conversions, and helping clients build sustainable systems that support long-term growth.
Connect with Jenn Green
Website: thejenngreen.com
Instagram: @jenngreenmarketing
Interested in Being on the Show or Working with Emylee?
Are you a service provider with a bold perspective to share? Apply to be a guest.
Ready to transform your service into a productized, scalable offer? Apply for Sold Out Services.
If you’d like to see a library of all published episodes in a gallery with easy-to-find links to all listening platforms be sure to check out the Sell The Damn Service Episode Library.
