Ep 88: Maybe Your Audience Is the Reason You Hate Posting with Tangie Nadimi
I had a weird realization after I started a brand-new Instagram account. My old account was working, I was making money from it, and I had years of history there with friends, family, PTA moms from my kids' school, and people who had known me through several versions of my business.
Then I would post something to Stories, see one of those PTA moms at a game, and hear, "Oh, I saw what you posted." My brain went straight to, "That was not for you." I still knew what I wanted to say, but knowing exactly who was watching had started changing the way I said it.
So I made a new Instagram account and a new Threads account. I did not announce the move or send everybody from the old account over, because I wanted room for the business owner I am now and the people who would find me in that space. A few weeks later, I walked into book club and my friends were asking where I had been because they had seen none of my updates.
Perfect. That was the whole point.
Why "new account energy" hit so hard
When Tangie Nadimi and I started talking about this, she described the fresh account as permission to drop rules and identities that had started to feel restrictive. The old brand did not need to fail for a new space to make sense. Mine was working. Hers was working too.
Sometimes the thing you built still makes money while you can feel how much explaining you are doing every time you want to say something sharper. I had gotten tired of posting a strong opinion, then adding paragraphs of disclaimers for every person who might read it through a different context. I wanted to trust that the people reading could take the idea, run it through their own brain, and decide what applied to them.
Tangie talked about being willing to be weird and whimsical, knowing a post can miss for some people while landing hard for the people who were meant to hear it. That matters for service providers because visibility gets expensive when every post requires an internal committee meeting before you hit publish.
Your audience has more power when you hand it to them
A lot of people tell me they want to post more on Threads or Instagram, but they are nervous about people disagreeing with them. Tangie's response to that was one of my favorite parts of our conversation:
"Why do you believe them?"
You know why you wrote the post. You know what you meant and who it was for. A stranger arriving in your comments does not know your business better than you do.
Tangie also pointed out that some of the loudest people criticizing creators are not creating much themselves. She is willing to click through and ask, in effect, "What are you making? What perspective is this coming from?" I like that because it turns the comment into information about the person leaving it. You still get to decide whether it deserves any authority in your business.
Human Design gave me another way to look at how I work
I am still learning Human Design, and I do not need to become an expert in the whole system for it to be useful in my business. Tangie has spent close to a decade with Human Design, has done hundreds of readings, and is trained as an ICF coach, yet she still talks about the system as an experiment and resists treating it like another rulebook.
One shift happened in the way I advise clients. A client came to me with two proposals that had not been signed and asked me to rewrite the email she should send. Old me would have gone back inside, opened my laptop, written the email, and handed it over.
I stayed outside with my book and snack, sent her a voice memo, asked a few questions, and gave her a reframe. She came back and told me that was what she needed. She did not need me to write the email at all.
That gave me a very concrete example of what doing less can look like in my own work.
Human Design has also given me language for when I should keep my mouth shut. As a projector, bitterness is a signal I pay attention to now. If I feel it while writing a post, an email, or a reply, I do not publish it, because I have learned that I can have a valid thought and still be in a bad place to communicate it.
The thought can come back later. I do not need to force it onto the internet because I spent an hour writing it.
Your profile can tell you something about how you create
This is the part Tangie is teaching inside Sold Out Services on September 3.
Human Design has six profile lines, which combine into 12 profiles, and Tangie's point is that the way you learn, process information, and connect with people can give you clues about the kind of content that feels natural for you to make.
She used her own 1/3 profile as an example. When she was learning Human Design, she shared what she was learning in real time and built foundational videos around the system. Learning and sharing were part of how she processed the subject, and she let people see that process as it happened.
That idea made something click for me because so many business owners choose content based on somebody else's posting calendar. They want the hook, the schedule, the format, and the right number of posts.
Tangie's work brings you back to a much better question: What do you already do when nobody is telling you how to do it?
Her Signature Content Style report looks at social media and Human Design together, including the energy you create from, how you want people to feel after consuming your work, your environment, and the content themes that fit your chart. I found the language useful because it reflected patterns I already recognized in myself.
You do not need another reason to perform
I want content to bring clients into my world. I am a business marketing girly, I am not hanging out on Instagram for the joy of feeding an app.
If visibility requires me to become a flatter, safer version of myself every time I post, I am going to resent doing it. I want room for opinions and the weird references that make sense in my actual life. Some days, the best business decision is deleting the draft because the energy behind it is off.
That is why this conversation with Tangie landed so hard for me. Your business can benefit from more visibility while your content still sounds like something you would say out loud. You can start a new account if the old room is making you whisper, and you can leave the old audience where they are without writing a farewell campaign.
If you are inside Sold Out Services, Tangie is joining us on September 3 for a private SOS-only guest expert session on Human Design profile lines and content. Bring your profile and the content questions you keep circling, because we are looking at how you already learn and communicate when you are not trying to perform for everybody watching.
If you are not inside SOS and want to be there for the session, send me a DM and we can talk about getting your booty inside.
Listen to the full episode with Tangie Nadimi for the whole conversation on Human Design, visibility, new account energy, authority, and why being a little weirder online might be the thing that gets you posting again.
Chapters
00:00 Human Design, visibility, and "new account energy"
01:26 Why starting a new account can change how you show up
04:13 Why I left my old audience where they were
09:06 What changed when I stopped bringing old energy into my content
15:40 Human Design, skepticism, and refusing another rulebook
22:31 Gene Keys and giving yourself room to interpret the system
27:46 Visibility, virality, and people who disagree with you
35:25 Collaboration and bringing guest experts into Sold Out Services
41:06 Human Design profile lines as a content clue
56:25 Tangie's Signature Content Style report
01:03:16 Bitterness, posting, and knowing when to delete the draft
01:07:59 The SOS guest session and where to find Tangie
Resources and Links
Gene Keys: Tangie mentions Gene Keys as an offshoot of Human Design and talks about its shadow, gift, and other expressions of each gate.
Bloom's Taxonomy: I mention Bloom's Taxonomy while talking about a previous Sold Out Services guest expert session and how collaboration has been showing up in my business. Bloom's Taxonomy from Cornell University
Hannah Becker: Mentioned throughout the conversation as another Human Design practitioner whose work has helped me apply Human Design to business.
About the Guest
Tangie Nadimi is a Human Design practitioner and ICF-trained coach who has spent close to a decade studying Human Design and has completed hundreds of readings. In this conversation, she shares how she uses Human Design to help people understand the way they learn, communicate, create content, and make decisions without turning the system into another set of rules to follow.
She also brings years of hands-on social media experience into this work. Tangie says her Signature Content Style report grew out of four years of posting across almost every platform and cross-referencing what she knew about content with the Human Design charts of creators in her world.
In the episode, Tangie shares content under the name Pointy Aura and says listeners can find her on Threads and Instagram under that name.
Connect with Tangie Nadimi
Website:Feel Good Human Design
Ready to Restructure and Productize Your Service?
Inside Sold Out Services, I help service providers examine who each offer serves, what happens after someone buys, and where qualified clients are being left without a clear next step.
You do not need to create an entirely new business every time you reach capacity.
There may be more revenue, impact, and long-term client value hiding inside the client relationships you have already built.
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