Ep 41: How to Productize Without Turning Your Offer Into a Group Program
“Done with you and group programs are not the same thing. They are not the same thing at all.”
Emylee
There’s a version of productization that service providers keep overlooking because it gets lumped in with things they do not want. Group programs. Cohorts. Courses. Low-ticket chaos.
In this solo episode, I walk you through my favorite way to productize a one-on-one service without losing intimacy, quality, or control, turning a fully done-for-you service into a done-with-you container.
I break down what “done with you” actually means, what it absolutely does not mean, and how this exact model allowed me to increase capacity, stabilize my income, and scale Sold Out Services without hiring a team or burning out.
If productization is on your 2026 to-do list and you’ve been wondering when you’re ready or how to even start, this episode gives you a clear, practical pathway.
What You’ll Hear in This Episode
Why “done with you” does not mean group program
The difference between done-for-you, done-with-you, and retainers
How to spot productization opportunities inside your existing services
Why repeating yourself is a green flag for productization
How I structured Sold Out Services as a done-with-you container
What actually increases capacity before hiring a team
How productization stabilized my income and cash flow
Why clarity and structure reduce client overwhelm
What Done With You Actually Means
One of the biggest misconceptions in the service industry is that “done with you” automatically equals a group program. That assumption alone stops a lot of service providers from even considering it.
Done with you is not about putting clients into a cohort. It is about sharing responsibility for execution in a structured, intentional way.
In a done-with-you container, your client is not left alone, and you are not doing everything for them. You provide frameworks, structure, templates, and strategic guidance. They take action. You review, refine, and guide.
That back-and-forth, the volley, is what makes it scalable.
Group Elements Are Optional, Not Required
A done-with-you container can be fully one-on-one and asynchronous. Group elements are a delivery choice, not a requirement.
In Sold Out Services, 99 percent of the work is private, one-on-one, and done with you. The only group element is optional office hours, which function like an open door, not a training or coaching call.
If a group element does not add value or gets ignored, it becomes noise. Productization is about removing noise, not adding to it.
How Productization Actually Starts
Productization doesn’t start with building a course or recording content. It starts with noticing patterns.
If you are asking the same questions, auditing the same things, or building the same systems over and over, that is your signal.
That’s how Sold Out Services evolved. I took the questions I was already asking on calls and turned them into worksheets. I took the decisions clients struggled with and built audits and formulas to guide them. I added short trainings where I was repeating myself anyway.
Clients do the first pass. I review, refine, and guide them to a stronger outcome.
The Volley Is the Work
I describe done-with-you work as volleying the ball back and forth.
I give you structure, templates, trainings, and clear instructions. You do focused work. You send it back to me. I review, record feedback, and refine it with you.
That rhythm creates clarity. Clients always know what stage they are in, what they are working toward, and what comes next.
Because of that structure, live calls become optional instead of necessary.
Done For You Versus Done With You
Done-for-you work looks very different.
In consulting and implementation, I gather information on calls, build systems myself, present solutions, revise, and then maintain or retain. That work is deeply valuable, but it caps capacity fast.
Done-with-you work shifts part of the execution to the client while keeping strategy and oversight firmly in my hands.
That shift is what allows capacity to expand without hiring.
How Productization Changed My Capacity
When I only offered high-level done-for-you work, I could manage one to three clients at a time. Retainers made that even tighter.
As Sold Out Services became more productized, my capacity increased in stages. First three to five clients. Then seven to nine. Eventually thirteen clients in a single launch.
Today, I manage more than fifteen active clients with no client-facing team members.
That is the power of productization.
Why Productization Creates Financial Stability
Before productization, my income was inconsistent. Some months were great. Others were stressful.
Through productization, I stabilized cash flow, increased take-home pay, and reduced expenses by cutting anything that did not directly contribute to results.
My goal for 2026 is to pay myself 10K per month consistently. Because of productization and clear capacity planning, I started doing that in March of this year.
That didn’t happen by accident. It happened because I could see the levers clearly.
Chapters
00:00 Why service providers overthink productization
02:58 Done with you vs group programs
05:23 Optional group elements explained
07:47 Inside Sold Out Services structure
10:12 Productizing onboarding and audits
12:26 Authority anchor workflow breakdown
14:41 The volley method explained
17:02 Done-for-you vs done-with-you comparison
19:20 Capacity, retainers, and scaling
21:42 Productization and launch growth
23:57 Stabilizing income and cash flow
26:23 Invitation to Sold Out Services
Interested in Being on the Show or Working with Emylee?
Are you a service provider with a bold perspective to share? Apply to be a guest.
Ready to transform your service into a productized, scalable offer? Apply for Sold Out Services.
If you’d like to see a library of all published episodes in a gallery with easy-to-find links to all listening platforms be sure to check out the Sell The Damn Service Episode Library.
