If you’ve ever wondered why some service providers can talk about their offers with total ease while the rest of the internet is out here duct-taping things together behind the scenes, this episode is going to hit hard. I brought on Aiza from Studio Koya because she’s doing something that honestly not enough service providers are talking about… branding your offer itself. Not just your business. Not just your aesthetic. Your actual offer.

And listen, as someone who has spent years helping service providers productize, position and sell their signature services, her Disneyland analogy finally made something click that I wish I had years ago. If you’ve been stuck in the land of confusing packages, overlapping deliverables or “light vs premium” versions that no one seems to understand… this conversation is going to feel like a warm hug and a wake-up call.

If you’ve ever wondered what it looks like to grow a service-based business in real time, this episode is basically me opening the books, pulling out the receipts, and walking you through the messy middle of it all. I am a big believer in radical transparency. The data, the decisions, the pivots, the wins, the “what the hell was I thinking” moments. All of it matters, especially if you’re building a business rooted in done-for-you, done-with-you, advisory, productized services, and the entire offer ecosystem that goes along with it.

This year stretched me in all the best (and most annoying) ways. I evolved my containers, finally dialed in the structure of Sold Out Services, split my business into two intentionally aligned brands, pulled visibility levers that actually worked, and looked at so much damn data I might start dreaming in Airtable formulas.

If you’re building a sustainable, scalable, freedom-based service business, this breakdown is going to hit home.

If you’ve ever felt behind because you “didn’t start early enough,” or overwhelmed by all the noise telling you to scale faster, post more, chase virality, or build a digital product empire, this episode is going to feel like a warm cup of coffee. I sat down with Rebecca Stanisic, a writer, strategist, and long-time creator who’s been building on the internet since 2009. And this conversation is basically a masterclass in longevity, trust-building, and building a service-based business that actually fits your life.

If you’re a service provider staring at your revenue gap and quietly spiraling about how many new leads you need to hit your year-end number, pause. Breathe. I want to walk you through the exact process I use (and teach inside Sold Out Services) to make money without getting a single new client. This is the same hidden-revenue strategy that helped one of my marketing agency clients generate $66,000 in contracted revenue in six weeks, just by auditing the clients she already had.

If you’re trying to end the year with more cash, more clarity, and less frantic “where are my leads” energy, this episode is your roadmap.

This episode is me pulling back the curtain on what happens after you get what you say you want. I talk about my own patterns with work, money, and self-worth, and how productization has given me the systems to create space… but not the tools to emotionally exist inside it.

If you’ve ever hit a goal and still felt that weird, restless “is this it?” energy — this one’s for you.

If you’ve ever felt torn between loving the consistent revenue of retainers and hating the anxiety spiral that comes with “what if they all cancel at once,” this episode is going to be your new comfort listen. I sat down with Tracy Medeiros, a business design architect and longtime systems girlie who has been in the online space since the wild west days of 2016. And let me tell you, this woman has takes. The kind I live for.

You know that thing we all say we want?
More freedom, more space, more ease.

But here’s the truth I had to face — even when I built the team, hit the revenue goals, and designed the dream schedule, I was still burnt out. I was still anxious about time. And I didn’t know how to actually exist inside the freedom I had worked so hard to create.

This episode is me pulling back the curtain on what happens after you get what you say you want. I talk about my own patterns with work, money, and self-worth, and how productization has given me the systems to create space… but not the tools to emotionally exist inside it.

If you’ve ever hit a goal and still felt that weird, restless “is this it?” energy — this one’s for you.

Let’s be real — half of online business advice is recycled gossip. Someone says “this strategy worked for me,” and suddenly it’s gospel. But is anyone actually tracking whether it works for them? In this episode, I sat down with data strategist and Airtable genius Zoe Dew to talk about what happens when you stop building your business on borrowed blueprints and start leading with data.

If you’re a service provider who feels like you’ve officially hit the wall—your calendar’s maxed, your brain’s fried, and yet your revenue has flatlined—then friend, you’re in what I call Ceiling Season. It’s not a failure. It’s a flag. It means you’ve grown your business as far as your current model will allow, and it’s time to make a strategic shift.

Andrea Shaw and I went from ranting about terrible dongle design to talking about designing a business that actually fits your life.

Andrea’s a copywriter for wedding professionals, but not the surface-level “romantic vibes” kind. She’s helping creative entrepreneurs build businesses that look as good behind the scenes as they do on Instagram — and we got real about the messy middle of that.

Whether you’re a service provider in weddings or any creative industry, this episode will hit home if you’ve ever struggled with niching, pricing, or what the hell to do when things get quiet in your business.

So, a couple weeks ago I posted on Threads about this ridiculous-fun “slideshow birthday party” I went to — and yes, I made a presentation about syrups, sewer cats, side projects, and serial killers (as one does). But what I really want to circle back to is something that’s been popping up on Threads lately that hits close to home for every service provider I know: the rise (again!) of done-for-you services.

There’s this viral thread that simply said:

“Can we bring back DFY services, please? Sincerely, a girlie who doesn’t want to learn to do everything herself.”

And it exploded. 200+ comments later, we’ve got a full-blown debate on the state of service work — and surprise, surprise, it all ties back to productization, pricing, and how we structure our offers as service providers.

Let’s talk about what’s really going on here and how it affects you if you’re offering done-for-you work, thinking about pivoting, or feeling burnt out by the constant “teach everything” model.

Listen, I’ve said it before and I’ll keep saying it: selling is not sleazy, manipulative, or icky. It’s service. It’s art. And apparently, according to my guest this week, it’s love.

I sat down with Chelsea Quint, a messaging strategist and sales coach who has spent nearly a decade helping service providers, coaches, and creatives stop feeling gross about sales and start seeing it as the most intimate and impactful part of their business.

If you’ve ever hit that “I literally can’t take on one more person” ceiling, this episode is for you. I’m breaking down what being ready for productization actually looks like, what red flags to look for before you dive in, and why this is the most sustainable way to scale a service-based business in 2025 and beyond.

I’m not here to be cute about it. Tiny offers are draining the life out of service providers who should be leading with their real value. In this conversation with Colie James, we get into the messy middle: systems that simplify or suffocate, pricing that actually fits your goals, and why selling low-ticket to grow your list is often the fastest way to tank your core service. If you’ve felt stuck on the hamster wheel of “more products, more funnels, more platforms,” this one’s for you.

Today, we’re talking about this sexy little buzzword that’s starting to float all over the service space — productization.

You’ve probably seen people throw it around lately like it’s brand new. Cute. But I’ve had it in my Instagram bio for over a year, and I’ve been teaching service providers how to actually do it since 2023. Truthfully, I’ve been obsessed with it for a decade — long before anyone was calling it trendy.

Let’s be honest — this episode is part hot take, part therapy session, and part “can we please stop pretending we like retainers?”

I sat down with Emily Mathis to talk about what really happens when you’ve built your business around one big client, the panic that hits when that rug gets pulled, and the identity crisis that follows when you realize you hate calling yourself a coach but you also can’t stomach being called a “virtual assistant” anymore.

I am begging you to stop burying the lead. Your buyers don’t need your case study collage, they need direction. Today I’m breaking down the tiny messaging shifts that turn waffly conversations into clean yeses, and why high‑level clients would rather you be decisive than endlessly “bring receipts.” If your proposals, emails, and sales calls feel like a polite TED Talk, this is your intervention.

This episode hit me right in the gut — in the best way. Haley and I sat down (or, let’s be real, spilled our guts) about what it looks like to rebuild your life and business after everything feels like it’s fallen apart. I’m talking marriage, business partnerships, identity, all of it.

I’m going to poke a tender spot today, because a lot of you are quietly tanking your best offer and calling it a “suite.” You don’t need more stuff, you need clarity. If your DIY, done with you, and done for you containers all promise the same result, you didn’t build an ecosystem, you built silos. And silos confuse buyers. Confused buyers don’t buy. Simple.

I lit this episode with a match and a mic, literally, because we pulled tarot on air and asked Spirit to weigh in on the show. The first card? Anger. Which honestly tracks, because I’ve got a lot to say about the website platforms service providers are being sold. If you’ve ever wondered why I ran back to Squarespace after a three-month fling with Showit, or how to blend something as woo as astrology into something as technical as web design, you’re in the right room. I brought on Alex, a designer who blends astrology with web and brand work, and we went all the way in on templates, pricing, capacity, and why you should stop judging your day one against someone’s day one thousand.

When I keep repeating myself in one-on-one calls and group calls, that’s my cue to bring the rant to the mic. Today I’m talking about the single decision that makes everything in your business simpler, cleaner, faster. It impacts how you market, how you sell, how quickly you convert, what your packages are called, what’s inside them, who they’re for, how long they take, what they cost, even what you post on Threads or how you introduce yourself at a networking event. It’s your authority anchor.